After the Expo

We have seen people spend a lot of time, money and energy on an event like the Women’s Expo and then throw it all away because they didn’t follow up.  This is a crucial step you do not want to miss.

• Follow up with all of your new contacts within a week after the show. I contact people by email and thank them for coming by my booth and signing up for my email list. I then tell them what they will be receiving from me going forward.
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• If people ordered product from you put your orders in right away.
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• If you said you would send them something… do it.  How you handle post Expo interaction will tell them how you do business.

Networking and sales is a process.  Do not judge the show prematurely based on sales or contacts. You now have to nurture those contacts you made and turn them into something.  Be patient.

Thank you for being a part of The Women’s Expo.