During the Event

During The Event

You and your space need to look and feel accessible and welcoming. Here are some ways to ensure that will happen.

  • Stand as much as you can. If you have to sit, try and sit off to the side, not behind your table.
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  • Stay fully present to what is going on.  This means no reading, doing crafts or having long conversations with your friends.  This also means no eating, chewing gum or talking on your cell phone.
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  • Think of some questions in advance that will stimulate conversation. Ask open ended questions that require more than a yes or no answer.
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  • Listen more than you talk. Don’t give a lot of information until you know what they know.  Find out where they are in their knowledge of your product or service.  Then have a dialogue.  This is not the time to lecture.
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  • People, especially women, want to do business with people they feel a connection to.  Concentrate on what you have to offer them – not what you can get from them.  Speak to their hearts and their heads.
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  • Keep things light.  Have fun.  Keep your energy up.
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  • Be generous.  Be willing to help the other exhibitors have a successful show. There is enough for everyone and if you come from a spirit of cooperation rather than competition – everyone will win. Get to know the other exhibitors and what they are offering so you can be a resource to the attendees.
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  • If you have a complaint about anything please take it to someone who can do something about it.  Please do not complain to other exhibitors or attendees.  Stay positive and away from gossip and whining.
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  • Keep your space neat.  It’s easy for it to start getting cluttered after you’ve been there a while.
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  • Make sure your booth is staffed at all times.  If you need a break and don’t have anyone with you, find one of the volunteers with a blue apron and ask them.  They will find someone to stay in your booth while you take a break.
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  • Be familiar with the layout of the Expo and the Speaker Program so you can act as a resource for the attendees.
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  • Plan to attend at least one talk or workshop. Support your fellow exhibitors and learn something new.
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  • Plan to attend the Networking Reception on Saturday after the Expo closes. It is sponsored by On Purpose Networking for Women and offers an opportunity to meet other exhibitors. Light fare will be served. Those people staffing your booth are also invited.
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  • Do not start to break your booth down even 5 minutes early. There will be attendees there until the very end.  It is not fair to them or to the exhibitors around you if you start packing up early.  Also, packing up early will insure that you will not be asked back to the Expo next year.