Planning Your Booth

Planning Your Booth

Planning your booth in advance is very important. If you set up without a plan you may feel frustrated when it doesn’t come together and you may be missing some things you need. Here are some things to consider when planning your booth:

  • Be clear on your intention for participating. What image do you want to project and what do you want the focal point to be? Then work from there.
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  • Don’t get locked into the idea that your booth will be a table in front with info on it. Get creative. Bring another piece of furniture to add to your space. (Be sure it will fit in the space allocated).
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  • Color is good. Black and white can make a statement too. If you are using color, pull your colors together so that it looks planned and not thrown together. A rug can be used to pull your colors together and it helps your feet and legs not get so tired. Be sure your clothes don’t clash with the colors in your booth.
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  • Your space should reflect who you are and how you do business. If your space looks thrown together and you are giving out poorly copied materials…this sends a message.
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  • Plan your booth in advance. Lay it out at home. Make sure you have enough space to do what you want to do.
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  • If you are using a table consider doing things that will give different dimensions.  Boxes under materials will add some interest. Tri-folds can be used to enhance a tabletop display with pictures and catchy words. Easels are also a great way to capture attention. Folding screens provide great backdrops, especially if you are backed up to another exhibitor.  If you have a banner you want to hang please check with the Expo personnel in advance to be sure you will have a space to do that.
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  • Fresh flowers are an inexpensive way to add color and beauty to your booth.
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  • The Expo does not cover your table. You must bring a cover and it must go to the floor.  No plastic tablecloths and table skirts.  You can order table cloths from the Womens Expo.
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  • Plan in advance what materials you want to give away during the Expo. You may want to save your glossy, full color marketing materials to give to those people you know are interested in your product or service and have your black and white copies available for everyone.
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  • Decide how to capture business leads. Give attendees an opportunity to sign up for your mailing list or newsletter or give them an opportunity to enter a drawing. If you do a drawing make the prize applicable to your business. Otherwise you may get a lot of people on your mailing list who are not interested in what you offer. They just wanted to win a prize.
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  • If you make a connection with someone make a note on their business card while it is fresh in your mind.
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  • Decide what supplies you will need ahead of time, not just for your booth, but personally. Some items you may find handy are tape, Velcro, paper, scissors, glue, safety pins, pens, stapler, breath mints, water, a change of shoes, toothpaste & toothbrush and snacks.
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  • After you set up your space walk away, check your ego and come back. Take an objective look and ask yourself if you would be attracted to the display or does it need to be tweaked a bit?