Why Are You Exhibiting?
There are some basic reasons we all decide to participate in an event like The Women’s Expo.
- To generate sales and sales leads
- To add to our contact list
- To enhance our image and visibility
- To establish a presence in the marketplace
- To improve the effectiveness of our marketing efforts
- To reach a specific audience
- To practice self-promotion
- To introduce a new product or service
- To recruit distributors or salespeople
- To demonstrate our product or service
- To educate the public
Whatever your reason it is important that you are clear on why you want to be there. What are your expectations? What will a successful show look like to you? Then you need to plan so your expectations can be met.