After the Expo
We have seen people spend a lot of time, money and energy on an event like the Women’s Expo and then throw it all away because they didn’t follow up. This is a crucial step you do not want to miss.
- Follow up with all of your new contacts within a week after the show. I contact people by email and thank them for coming by my booth and signing up for my email list. I then tell them what they will be receiving from me going forward.
- If people ordered product from you put your orders in right away.
- If you said you would send them something… do it. How you handle post Expo interaction will tell them how you do business.
Networking and sales is a process. Do not judge the show prematurely based on sales or contacts. You now have to nurture those contacts you made and turn them into something. Be patient.
Thank you for being a part of The Women’s Expo.