Pre-Expo Planning

It is important that we all promote the Expo. Here are some methods you can use.

• Tell your clients & potential clients. Ask them to come and support and/or meet you. Do this via email or snail mail.
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• Send an announcement (or two or three) to your local database. Ask them to pass it on.
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• Make copies of the small Women’s Expo flyers and put one in every piece of mail you send out locally.
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• If you have a website, put a banner on your home page with a link to the Women’s Expo site. If you don’t know how to do that contact the Expo webmaster Deanna@biznessconcepts.com.
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• Put a signature line at the end of your email that says “Come see me at The Women’s Expo (list the dates) with a link to the website www.WomensExpoMd.com.
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• When you attend any business or personal function, take copies of the Women’s Expo flyer with you. If you have a chance to introduce yourself to the room during a networking meeting mention that you will be exhibiting at the Women’s Expo.
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• Consider purchasing tickets to the Women’s Expo and give to your favorite customers. Check first to be sure they will be able to use them. Tickets are only $6.
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• Do you have connections to local publications that might give you some press? It is a great opportunity to get a story published about your business and promote the Women’s Expo at the same time.
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• Contact your colleagues and friends in other companies and ask if you can fax them a flyer for their bulletin board. Check out community bulletin boards in your neighborhood to see if you can put a flyer there.
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• Decide if promotional giveaways are right for you.
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• Submit your materials for the Women’s Expo Promo Bags and the Women’s Expo Gift Basket.
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• Spend some time looking at the Exhibitor List on the Expo website. Is there anyone on there you would like to network with before the show? Then give them a call.
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• Attend the PreEvent Workshops to learn how to make the most of the event. This is an informal kick-off for the Women’s Expo and a way to start drawing attention to the event.