Why Are You Exhibiting?

There are some basic reasons we all decide to participate in an event like The Women’s Expo.

• To generate sales and sales leads
• To add to our contact list
• To enhance our image and visibility
• To establish a presence in the marketplace
• To improve the effectiveness of our marketing efforts
• To reach a specific audience
• To practice self-promotion
• To introduce a new product or service
• To recruit distributors or salespeople
• To demonstrate our product or service
• To educate the public

Whatever your reason it is important that you are clear on why you want to be there. What are your expectations? What will a successful show look like to you? Then you need to plan so your expectations can be met.